An Industry Call-to-Arms
In a mini-keynote earlier this week, Joseph applauded industry efforts addressing his call-to-arms for larger ad units.
By Joseph Jaffe

This week I participated in the launch of Unicast’s Full Screen Superstitial. In the breakfast presentation to industry and press participants, I was asked to deliver a mini-keynote talking about the importance of creativity and the role it will play in the continued evolution of online advertising. Here is the edited transcript of my address:

As I recall, my first public platform or pulpit if you’ve ever heard me speak was the iMedia Summit in Deer Valley towards the end of 2001. On this panel dedicated to rich media, I left the audience with four bullet points I felt summarized where online advertising creative