Wednesday
Doubleclick Signs Host Of New Customers
DoubleClick Inc. on Monday said that several major brands including Buy.com, Carrot Ink, Dixons Group and Verio have turned to DoubleClick for its analytics solution in the last several months. Additional brand-name clients already using the SiteAdvance(tm) product, including Crate and Barrel, Flax Art & Design and J. Jill, recently renewed their contracts. In total, in the past two quarters, 25 installations of SiteAdvance were completed. SiteAdvance, a hosted, website measurement and analysis solution designed for online merchants, enables business decision-makers to understand the interaction between marketing programs, site traffic and online transactions, and provides actionable information to users to help them improve their online commerce results. In addition, SiteAdvance is now fully integrated into DoubleClick's email and online advertising solutions, DARTmail and DART for Advertisers.
"DoubeClick's analytics solution has enabled us to gain insight into the usability of our sites," said Steve Borges, Director of Advertising and Direct Businesses, Dixons Group. "It has allowed us to respond more quickly to out-of-stock issues and configure product bundles to meet customer demand. In addition, it has helped us to improve the functionality of our search tool and guided our web development strategy."
DoubleClick Inc. on Monday said that several major brands including Buy.com, Carrot Ink, Dixons Group and Verio have turned to DoubleClick for its analytics solution in the last several months. Additional brand-name clients already using the SiteAdvance(tm) product, including Crate and Barrel, Flax Art & Design and J. Jill, recently renewed their contracts. In total, in the past two quarters, 25 installations of SiteAdvance were completed. SiteAdvance, a hosted, website measurement and analysis solution designed for online merchants, enables business decision-makers to understand the interaction between marketing programs, site traffic and online transactions, and provides actionable information to users to help them improve their online commerce results. In addition, SiteAdvance is now fully integrated into DoubleClick's email and online advertising solutions, DARTmail and DART for Advertisers.
"DoubeClick's analytics solution has enabled us to gain insight into the usability of our sites," said Steve Borges, Director of Advertising and Direct Businesses, Dixons Group. "It has allowed us to respond more quickly to out-of-stock issues and configure product bundles to meet customer demand. In addition, it has helped us to improve the functionality of our search tool and guided our web development strategy."
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