Thursday
New Eyeblaster version
Motif or no Motif, Eyeblaster is sticking to its familiar schedule of releasing a new version of its rich media platform once every quarter. Today brought the launch of the ninth version - Eyeblaster 5.3 - which boasts a number of significant enhancements, including the ability to serve larger file-sizes of up to one megabyte.
And they already have AOL UK signed up to use the new technology to launch a 1 MB rich-media ad for its AOL Music Sessions@AOL this week, which may just be the coolest ad I've seen online this month. (Here's a sneak peak at the demo.)
The ad, using Eyeblaster's expandable banner ad format, will combine music video segments from various artists in a fast-moving Flash MX-based environment upon user interaction. The 1 MB limit can be used for Flash files in all seven Eyeblaster ad formats, including floating ad, commercial break, interstitial window ad, and full-page overlay formats.
Eyeblaster says that web publishers who have stayed away from ads with large file sizes in the past have often done so as a result of concerns about their affect on website usability, as well as poor experiences with older video streaming methods. Eyeblaster aims to alleviate those concerns by combining best-of-breed solutions in one platform, which results in surprising creative power and a user-friendly viewing experience.
According to Nielsen//NetRatings' AdRelevance service, Eyeblaster is the number one branded rich media platform in the industry, and represents more ad campaign impressions than any other branded rich media technology provider.
Motif or no Motif, Eyeblaster is sticking to its familiar schedule of releasing a new version of its rich media platform once every quarter. Today brought the launch of the ninth version - Eyeblaster 5.3 - which boasts a number of significant enhancements, including the ability to serve larger file-sizes of up to one megabyte.
And they already have AOL UK signed up to use the new technology to launch a 1 MB rich-media ad for its AOL Music Sessions@AOL this week, which may just be the coolest ad I've seen online this month. (Here's a sneak peak at the demo.)
The ad, using Eyeblaster's expandable banner ad format, will combine music video segments from various artists in a fast-moving Flash MX-based environment upon user interaction. The 1 MB limit can be used for Flash files in all seven Eyeblaster ad formats, including floating ad, commercial break, interstitial window ad, and full-page overlay formats.
Eyeblaster says that web publishers who have stayed away from ads with large file sizes in the past have often done so as a result of concerns about their affect on website usability, as well as poor experiences with older video streaming methods. Eyeblaster aims to alleviate those concerns by combining best-of-breed solutions in one platform, which results in surprising creative power and a user-friendly viewing experience.
According to Nielsen//NetRatings' AdRelevance service, Eyeblaster is the number one branded rich media platform in the industry, and represents more ad campaign impressions than any other branded rich media technology provider.
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