The Advertising Council, in partnership with the U.S. Army, announced today the launch of new public service advertisements (PSAs) designed to encourage high school students to stay in school and earn their diploma. The new television, radio, out-of-home and Internet PSAs are the third phase of the Operation Graduation campaign and will be distributed to media outlets nationwide later this month in time for back-to-school season. Created pro bono by ad agency Bates USA, both the new student-targeted and the parent-targeted PSAs use humor to teach students about the importance of staying in school and parents about the importance of being involved in their children's education. The student campaign illustrates the fact that it's hard to return to school once a person decides to drop out by showing elderly people attempting to participate in high school activities such as cheerleading. The ads conclude with the tagline, "Once you drop out, it's tough to go back. Stay in school. Give yourself a chance." The adult-targeted ads, which are also available in Spanish, use a heartwarming approach to show parents that "it doesn't take much to keep your kids in school. It just takes you." Songwriter Maria Mena's music "Monday Morning" is featured in the adult-targeted PSA, "Cheat Sheet." Additionally, Michael Buffer and Len Lester ("Uncle Leo" from Seinfeld) are featured in the PSA campaign.