Unicast Finds Entertainment Success

Unicast reported today that its new Full Screen Superstitial is finding traction among entertainment brands. EarthQuake Media /Glow Interactive and itraffic are among the first to launch Full Screen Superstitial campaigns for their Entertainment-sector clients. HBO’s Project Greenlight campaign was lead by Earthquake Media with creative execution by its sister agency, Glow Interactive. itraffic (San Francisco) created FOX’s Paradise Hotel campaign and AGENCY.COM’s online marketing arm, itraffic (New York) has also launched campaigns. “These new ad formats allow us to take our creative work a step further,� said Blair Shapiro, VP Creative, itraffic. “The full screen Superstitial gives us an unprecedented palate that enables us to create campaigns that have the emotional appeal of television along with the interactivity and real-time response which characterize the Internet. As important, from a behavioral perspective transitional advertising replicates the [consumer] experience in other media, ensuring that a receptive viewer will be exposed to our message. It’s a win-win for us and our clients.�