Thursday
Navio Content Commerce System Launched
Navio, a new content commerce company based on person-to-person transactions, has been launched (For those of you who have been following the vendor section on this site, the company was tentatively named Aplaud before its launch, which I think is a better name).
The company, out of Cupertino, CA, has been formed by Stefan Roever, co-founder of German company Brokat Technologies. It is venture backed by London-based VC firms Ariadne Capital and Add Partners.
I was given a presentation about the company a couple of months ago, by its marketing head Bill Barhydt, and it is trying out an interesting yet difficult model: trying to enable viral selling of content, at its heart.
The company's technology aims to combine identity management, content packaging and payment functions. It is doing this through what a digital locker it calls "Navio Companion". The first service is aimed mainly at the mobile users.
The company is working with some big name clients in the mobile/entertainment/music space, on a trial basis, and it would be interesting to follow the company's trajectory.
The company, out of Cupertino, CA, has been formed by Stefan Roever, co-founder of German company Brokat Technologies. It is venture backed by London-based VC firms Ariadne Capital and Add Partners.
I was given a presentation about the company a couple of months ago, by its marketing head Bill Barhydt, and it is trying out an interesting yet difficult model: trying to enable viral selling of content, at its heart.
The company's technology aims to combine identity management, content packaging and payment functions. It is doing this through what a digital locker it calls "Navio Companion". The first service is aimed mainly at the mobile users.
The company is working with some big name clients in the mobile/entertainment/music space, on a trial basis, and it would be interesting to follow the company's trajectory.
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