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Point-of-Purchase (POP) Display Programs
Premium Network Launches Full Service Point-of-Purchase (POP) Display Programs that Integrate Into Online Advertising and Web-to-Retail Promotions
Premium Network, Inc. (www.premiumnetwork.com), the leading online advertising and promotions firm, today announced it will offer full service creation of Point-of-Purchase (POP) Displays that will tie into online advertising and web-to-retail promotions.
The Premium Network Point-of-Purchase (POP) Display program provides creative and promotional services to marketers by linking in-store POP displays to online advertising programs. With the POP program, marketers will have the opportunity to expand their consumer base by utilizing Premium Network's ad network audience of over 50 million unique visitors. Online consumers would be informed about exciting in-store promotions and sweepstakes at brick-and-mortar retailers. Special coupons and premiums picked up by consumers from the retailer would then tie-in to an online component, for example, matching a coupon to an object online in order to win a prize.
Premium Network's turnkey approach integrating online and off-line promotions offers a closed loop and integrated marketing program with full accountability, as well as offering a greater ability to sell to core customers both off-line and online.
Advertisers may purchase the POP services of this program as a suite or individually. The basic services include:
Engineering and Production
Premium Network's team of POP experts will provide complete engineering and design services from basic counter card displays to elaborate motorized, die-cut, corrugated molded plastic and permanent-in store display installations.
POP Deployment
Premium Network's team will deploy POP displays direct to individual retailers and fulfillment centers to insure the display reaches destination on schedule.
POP Promotion and Sweepstakes Integration
Premium Network offers integration of its online audience of 50 million U.S. consumers to advertise product launches and direct consumers to the retail location nearest them to participate in an in-store POP promotion.
Unique Web-to-Retail Program
Premium Network creates and distributes a stand-alone custom designed POP display that holds a sweepstakes entry at retail stores. The entry form provides instant discount coupons to buy the product retail or online. Sweepstakes entries send consumers back to a mini-website to register for the promotion with a unique PIN number. Sweepstakes entries are placed in a custom designed display and can take up no more counter space than a stack of traditional trading cards or consist of an elaborate motorized floor standing display with the product on view. Sweepstakes entries can also be attached directly to product, placed inside a product box, or designed as a collectable card.
Premium Network also manages a back-end database of registrations on the promotional mini-site. Winner selections and sweepstakes prize fulfillments are managed and provided to the marketer with the name and address of each user who participates in the promotion for future marketing programs.
The more than 100 million unique monthly visitors to Premium Network's family of online sites provide far greater potential in advertising than conventional approaches used to target specific audience segments. With over 150 sites and Premium Network's core products of site-specific advertising, ad networks, and database targeting, advertisers can deliver their messages to any one of a dozen targeted categories and audience segments. Products and services available also include Strategic Ad Banners, Contest Promotions, Content Integration, Rich Media, Targeted E-Mail, Opt-in Programs, and Web-to-Retail Merchandising POP Programs.
Exceptional services, promotions, and sweepstakes are what make Premium Network the consummate one-stop advertising value.
Premium Network, Inc. (www.premiumnetwork.com), the leading online advertising and promotions firm, today announced it will offer full service creation of Point-of-Purchase (POP) Displays that will tie into online advertising and web-to-retail promotions.
The Premium Network Point-of-Purchase (POP) Display program provides creative and promotional services to marketers by linking in-store POP displays to online advertising programs. With the POP program, marketers will have the opportunity to expand their consumer base by utilizing Premium Network's ad network audience of over 50 million unique visitors. Online consumers would be informed about exciting in-store promotions and sweepstakes at brick-and-mortar retailers. Special coupons and premiums picked up by consumers from the retailer would then tie-in to an online component, for example, matching a coupon to an object online in order to win a prize.
Premium Network's turnkey approach integrating online and off-line promotions offers a closed loop and integrated marketing program with full accountability, as well as offering a greater ability to sell to core customers both off-line and online.
Advertisers may purchase the POP services of this program as a suite or individually. The basic services include:
Engineering and Production
Premium Network's team of POP experts will provide complete engineering and design services from basic counter card displays to elaborate motorized, die-cut, corrugated molded plastic and permanent-in store display installations.
POP Deployment
Premium Network's team will deploy POP displays direct to individual retailers and fulfillment centers to insure the display reaches destination on schedule.
POP Promotion and Sweepstakes Integration
Premium Network offers integration of its online audience of 50 million U.S. consumers to advertise product launches and direct consumers to the retail location nearest them to participate in an in-store POP promotion.
Unique Web-to-Retail Program
Premium Network creates and distributes a stand-alone custom designed POP display that holds a sweepstakes entry at retail stores. The entry form provides instant discount coupons to buy the product retail or online. Sweepstakes entries send consumers back to a mini-website to register for the promotion with a unique PIN number. Sweepstakes entries are placed in a custom designed display and can take up no more counter space than a stack of traditional trading cards or consist of an elaborate motorized floor standing display with the product on view. Sweepstakes entries can also be attached directly to product, placed inside a product box, or designed as a collectable card.
Premium Network also manages a back-end database of registrations on the promotional mini-site. Winner selections and sweepstakes prize fulfillments are managed and provided to the marketer with the name and address of each user who participates in the promotion for future marketing programs.
The more than 100 million unique monthly visitors to Premium Network's family of online sites provide far greater potential in advertising than conventional approaches used to target specific audience segments. With over 150 sites and Premium Network's core products of site-specific advertising, ad networks, and database targeting, advertisers can deliver their messages to any one of a dozen targeted categories and audience segments. Products and services available also include Strategic Ad Banners, Contest Promotions, Content Integration, Rich Media, Targeted E-Mail, Opt-in Programs, and Web-to-Retail Merchandising POP Programs.
Exceptional services, promotions, and sweepstakes are what make Premium Network the consummate one-stop advertising value.
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