Tuesday
Internet ad revenue at record $2.3 bln in quarter
U.S. Internet ad revenue surged an estimated 39 percent to $2.3 billion in the first quarter from a year ago as advertisers moved more aggressively online to reach consumers, a study released Monday said.
The Interactive Advertising Bureau, which compiled the study with PriceWaterhouseCoopers, said first-quarter revenue was the highest quarterly sum recorded since it began measuring online ad revenue in 1996.
The results are extrapolated from data provided by the top 15 online advertising sellers. Final results will be reported in July.
"The last two years have offered marketers the opportunity to collect research and data that proves ... Internet advertising accomplishes key marketing goals as well, if not better, than any other ad medium," said Greg Stuart, chief executive at the IAB.
Internet advertising rebounded in 2003 after a multiyear slump triggered by the dotcom bust. Media analysts expect Internet advertising to grow as much as 20 percent this year.
Blue-chip advertisers still spend only a fraction of their budgets online, but they have steadily increased those ad dollars as consumers spend more time on the Web and new technologies make it easier to track the effect of those ads.
The Interactive Advertising Bureau, which compiled the study with PriceWaterhouseCoopers, said first-quarter revenue was the highest quarterly sum recorded since it began measuring online ad revenue in 1996.
The results are extrapolated from data provided by the top 15 online advertising sellers. Final results will be reported in July.
"The last two years have offered marketers the opportunity to collect research and data that proves ... Internet advertising accomplishes key marketing goals as well, if not better, than any other ad medium," said Greg Stuart, chief executive at the IAB.
Internet advertising rebounded in 2003 after a multiyear slump triggered by the dotcom bust. Media analysts expect Internet advertising to grow as much as 20 percent this year.
Blue-chip advertisers still spend only a fraction of their budgets online, but they have steadily increased those ad dollars as consumers spend more time on the Web and new technologies make it easier to track the effect of those ads.
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