Thursday
MCDONALD'S CONSOLIDATES GLOBAL MEDIA WITH OMD
McDonald's Corp. is moving to consolidate to its global media buying and planning business with Omnicom Group's OMD, according to executives close to the business.
A spokeswoman for OMD referred calls to the fast-food restaurant company.
In a statement, McDonald's said: "You can expect to hear more from us on our new marketing leadership initiatives in the future. Until then, anything else is pure speculation."
McDonald's spent around $1.6 billion in measured media globally in 2002, according to TNS Media Intelligence/CMR.
The decision has been rumored since earlier this year, when Larry Light, McDonald's global chief marketing officer, hinted that media consolidation was a definite option. He was speaking to agencies participating in a global creative shootout.
A spokeswoman for OMD referred calls to the fast-food restaurant company.
In a statement, McDonald's said: "You can expect to hear more from us on our new marketing leadership initiatives in the future. Until then, anything else is pure speculation."
McDonald's spent around $1.6 billion in measured media globally in 2002, according to TNS Media Intelligence/CMR.
The decision has been rumored since earlier this year, when Larry Light, McDonald's global chief marketing officer, hinted that media consolidation was a definite option. He was speaking to agencies participating in a global creative shootout.
